Performance Marketing Automation Specialist

Performance Marketing Automation Specialist On behalf of our client we’re looking for a Performance Marketing Automation Specialist who can bridge creativity with analytics to help them reach and convert the right audiences, globally. About our client Our client is a Norwegian software company that develops and delivers advanced and innovative Digital Asset Management (DAM) solutions to customers in over 40 countries worldwide. They are proud to work with some of the world’s leading brands and organizations—such as major media companies, retailers, and public sector agencies. Together, they enable people and organizations to do more with their content. In the role as a Performance Marketing Automation Specialist , you won’t just manage campaigns, you’ll shape how the company drives demand, grows its social media presence, and builds meaningful engagement across the full customer journey. From campaign strategy to execution, you’ll work closely with cross-functional teams and play a key role in how the company communicates. You will own and optimize our paid media activities, execute marketing automation through HubSpot, and support campaigns and product launches through performance-driven execution and insights. If you're ready to take ownership of performance marketing in a collaborative, fast-paced SaaS environment—where experimentation, continuous learning, and customer focus are core to how they work—this could be the opportunity for you.

Key responsibilities

Paid Media

• Own, manage, and optimize paid media activities across LinkedIn Ads, Google Ads, Meta, and other digital advertising platforms.
• Plan, launch, monitor, and optimize paid campaigns to drive awareness, lead generation, and pipeline growth.
• Support marketing campaigns and product launches through audience targeting, paid promotion, and performance optimization.
• Manage budgets with a strong focus on efficiency, performance, and ROI.
• Conduct A/B testing and optimization of ads, audiences, messaging, and landing pages to improve performance and conversion rates.
• Identify new opportunities to drive qualified traffic, leads, and revenue.

Marketing Automation

• Own and optimize marketing automation in HubSpot with a strong focus on lead nurturing, conversion optimization, and funnel performance.
• Build and maintain automated workflows, customer journeys, and email programs.
• Manage email communications, including newsletters, event communications, and campaign-related email activities.
• Monitor, analyze, and report on funnel and campaign performance, including MQL conversion rates, lead-to-opportunity conversion, email engagement, and pipeline contribution.
• Work closely with the Sales team to ensure effective lead handoff, follow-up processes, and continuous optimization of lead quality and conversion.

What we're looking for

• 3+ years of experience in performance marketing, digital marketing, demand generation and marketing automation.
• Hands-on experience managing and optimizing paid campaigns across LinkedIn Ads, Google Ads, Meta, and other digital advertising platforms.
• Hands-on experience with HubSpot, including workflows, segmentation, email marketing, reporting, and marketing automation.
• Strong understanding of audience segmentation, conversion optimization, A/B testing, and marketing funnel performance.
• Experience working closely with Sales and understanding how marketing activities contribute to pipeline generation and revenue growth.
• Strong analytical skills with experience tracking, reporting on, and optimizing marketing and funnel performance.
• Strong communication and collaboration skills.
• Fluent in English, both written and spoken.

Who you are

You are a proactive and hands-on marketer who enjoys taking ownership and making things happen. You are self-driven, structured, and comfortable working independently while collaborating closely with others.

You have a strong analytical mindset, a bias for action, and a genuine interest in improving performance through testing, optimization, and continuous learning.

As our Performance & Marketing Automation Specialist, you will take ownership of key demand generation activities and have a direct impact on pipeline growth and business results. You'll join an international and collaborative team where initiative, ownership, and new ideas are valued, and where you'll have the opportunity to make a visible impact from day one. Submit your resume on www.vzu.no if you are the right candidate! You must be fluent in Norwegian and you already have a work permit in the country. VZU is a recruitment and staffing agency specializing exclusively in B2B companies within IT and data communication. We focus on the Nordic market and are always looking for motivated and skilled candidates who thrive in innovative, "can-do" environments at our clients' workplaces. For more information about us, please visit www.vzu.no.